Generate More Referrals in Your Referral Marketing Program

By now your real estate business has gotten off the ground and you are feeling pretty successful compared to when you first began. You may have started considering some things that will help your business to grow even more. “Get New Clients” is more than likely on this list of things. You put your referral marking program into practice a few months ago, but you would still like to generate more business. It is possible to increase the reach of your referral marketing program to bring in more customers to boost your business.

Referral marketing is ineffective if past clients forget about the services you provided. This is very easy for them to do. People get wrapped up in their own lives. Once they get settled back into their routine, many people forget about the great service they receive six months ago. Give your referral marketing a boost by contacting past clients. Remind people that you are still out there. You can give previous clients a phone call or send a card or email. Just contact them to see how they are doing and remind them to remind others about your service. You should not let more than three months pass without making some kind of contact with past clients.

You know that your referral marketing program is in place to benefit you. Why else would it be in place? What you probably don’t realize is that most clients don’t refer you for your benefit. In fact the reason they refer your services is for the benefit of the person to whom they refer you. People like to know that they can be a hero. When someone they know is in need of real estate services, they make a referral because it makes them look good. Keeping this fact in mind will help as you think about your referral marketing.

Have you been thanking the clients that have been referring others to you? Part of your referral marketing program should be to thank those clients that have referred others to your business. As a general rule, you should thank people three times for a referral. The first time should be verbally. You should thank the person at the time of the referral and after you have made contact with the prospect. Later you should thank the client in writing for the referral. Lastly, a small token of appreciation should be given once you have closed a deal with the referral. Referral marketing works well when you give thanks to your active referral sources. This encourages them to refer others.

If you have recently added a new service to your business make sure that past clients know about this service. The maximum effectiveness of referral marketing is achieved when clients are fully aware of how others can benefit from your services. When you change something about your services make sure that clients know this so they are abreast of how you can benefit customers. If you are worried about seeming superficial or selfish, first ask the client about their life. Then follow up with some words about what you are doing. You don’t have to act as a full-fledged sales person for your referral marketing strategy to fully work.

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Author of this article is Danny Garcia, this and other articles related to real estate investing and real estate investing mortgage loans can be found at www.InvestorMortgage.org

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